Analysing strategic position for SMEs Essay Example | Topics and Well Written Essays - 2000 words

Analysing strategic position for SMEs - Essay Example From the Deputy Managing Director of the company Vic Handley, the ground-engineering specialist Van Elle is concentrating on infrastructure and rail as 2015 kicks. Having invested 14.5 million pounds in the past two years in the company’s rail division and 8.5 million pounds is an indication of company-improved performance (Green, Larsen, and Kao, 2008). The financial director of the business, Paul Pearson the rail sector is a recession-proof due to the budgets of the Network Rail. In addition, he adds that there is much to do in those markets that the company is trying to map their investment to their opportunities and growth. From that, it can clearly be that the company is focusing on planning their investment to their growth and opportunities that are good (March 2009). The company is also moving in a positive direction since regional expansion is on the minds of many SMEs, and Van Elle is the company is looking to expand into new areas. The company is also increasing their operations in the burgeoning area of Scotland due to the established services in Wales and England which is a right direction (Kao, Green, and Larsen, 2009). The PESTLE analysis is a detailed view of the environment a business is in. It can also be to a bird’s eye view where the company or a person tries to ascertain certain trends of the market from a macroeconomic perspective. The factors are a primary determinant of strategic development and define how conducive an environment is within which a business struggles to thrive. Therefore, it is important to construct an environmental analysis for Van Elle. The analysis may help to assess several factors in the macro environment and to identify how future issues might affect the company (Haberberg and Rieple, 2007).The primary questions to be for consideration in the Environmental Analysis include; Entails

The Management of Change Essay Example | Topics and Well Written Essays - 3250 words

The Management of Change - Essay Example Change management is an approach which provides a way to transform the organization from present state to desired future state. It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization. It has often been argued that change occurs in an organization due to several forces such as nature of the workforce, economic conditions, competition, social trends, and world politics among others which either relates to the internal or external business environment. Change management is a concept which assists an organization to respond faster to the customer demands. The concept of change management can also be regarded as a theory which tends to motivate the employees of organizatio n to accept the change and execute the organisational process in an effective and efficient manner. Therefore, it can be observed that organisational change management should begin with a systematic diagnosis of the present situation in order to determine both the need for change and the capability of change (Smith & Graetz, 2011). General Motor Company General Motors was established by William â€Å"Billy† Durant in the year 1908. In the year 1920s, with a substantial rise in the demand for automobile General Motors was positioned as a leader of global automobile industry. The company added various brands in its product line such as Chevrolet, Vauxhall, and Opel which in turn helped it to diversify its business all around the world. Chronologically, General Motors built a strong existence in emerging markets, especially in China and Brazil and accomplished its transformation into a solitary global economy. In the modern days, the company continued to grow with electric vehicle technology developing a series of hydrogen motorized fuel-cell notion and demonstration vehicles (General Motors Company, 2012). Nissan Motor Company The Nissan Motor Company was established in Yokohama City in the year 1933 by Yoshisuka Aikawa. Presently, Nissan maintains its prime objective to optimize product development and deliver extremely innova tive technology to its worldwide customers. It is due to this reason that currently Nissan is recognized for its creation of innovative vehicles and service programs all over the world. The company produces multiple ranges of product brands such as Infiniti G, Infiniti G Coupe, Infiniti M and Infiniti EX among others. The products of the company are praised by customers all over the world with its high reliability in terms of quality and price which depicts that the company has been able to attain high level of satisfaction and brand loyalty in its current performances (Nissan Motor Company, 2012). Reasons for Change General Motor Company The General Motor had to